Social media marketing: strategy and tools for communicating online

Managing the basic steps of a social media marketing strategy

- Introduction: The importance of having a well-defined strategy; The basic elements of an effective communication strategy.
- Identity: Knowing yourself to have a consistent communication style; The User/Buyer Persona method: who is your ideal customer and what are their needs; A useful categorization of needs: from functional to emotional
- Communication Objectives: concrete and measurable; Choosing Concrete Objectives with the SMART Technique; Key Performance Indicators (KPIs) critical to measure re visibility, attention, interest, and engagement; Tools to analyze statistics
- Communication channels Basic criteria for choosing the right social media How to integrate social media with website and email communication
- Content marketing Defining content types by objective Content for inbound and Content for outbound marketing. An outline to immediately come up with ideas for original Content
- Resources and tactics: Creating an editorial calendar