2nd Level University Master's Degree in Strategic Management and Senior Management

The training is aimed at the acquisition of skills related to senior management, with modules focused on leadership and team building, strategic development, finance and accounting, marketing orientation, multichannel distribution, operations, organization and human resources within companies. The training will enable the trainees to equip themselves with the necessary skill set for better business management through the enhancement of knowledge and experience.

Professors Cesare Amatulli, Daniela Caterino, Domenica Leone, Bruno Notarnicola, Riccardo Pagano

N°	TITLE	ECTS
1	Leadership and Team Building What is a team. Team building. Motivation: valuing the other as a resource, developing a common vision. The role of the team leader and the empowering leadership model. The characteristics of a successful team. Diversity management. Organizational communication and the use of feedback for management growth. Case studies. Power in organizations and its dynamics. Negotiation techniques. Conflict management. Case studies.	6
2	Business Strategy General concepts related to business strategy. Value creation and interest groups. Levels of strategy. Strategic Tripod: industry analysis, institutional analysis, resource and skills management. SWOT. Competitive advantage. Strategy formulation. Differentiation. Cost Leadership. Business Model. Case Studies. Models for business strategies. Pricing strategy and competitive advantage. Case studies. The legal form of enterprises. Contractual policies in the global economic system. Case studies.	9
3	Corporate Finance and Accounting Economic financial situation of the company. The cost of capital. Analysis of investment decisions and project financing. Analysis of risk. Financial management. Case Studies.	9
4	Marketing Management Basic marketing concepts. The marketing orientation. The market and its environment. The information system and marketing research. Consumer behavior and research insight. Focus on luxury marketing and luxury branding. Case studies. Statistics for marketing: regressions and causal models. Analysis for market segmentation. Data mining. Case studies. The framework of international trademark protection. Case studies.	9
5	Distribution and Multichannel Retailing General concepts of distribution channels. Commercial strategies and the role of commercial intermediaries. The concept of multichannel and omnichannel in the digital and mobile context. Retailing and the evolution of retail marketing. Case studies. General concepts on foreign trade. Means of payment. Financing of foreign trade operations. Main risks of foreign trade. Export Barriers. State aids and subsidies. Taxes on trade. Case studies. Commercial law concepts for distribution and sales force. International trade. Case studies.	9
6	Operations and Supply Chain Management Production organization. Planning of the productive processes. Production management modules. Management of raw materials and stocks. Circular economy and sustainable development. Case studies. General concepts of operational management. Supply chain. Business logistics. Inventory management. Just-in-time production. Case studies. Process management. Business information systems. Case studies.	9
7	Organization and Human Resources Organizational theories. Organization design. Project-based organization. Human Resource Management models. Strategic planning of human resources and organization development. Remuneration and compensation policies. Training and development policies. Case studies. General concepts of operational management. Supply chain. Business logistics. Inventory management. Just-in-time production. Case studies. Process management. Business information systems. Case studies.	9

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2nd Level Master's Degree

Strategic management and senior management

Leadership and Team Building

Business Strategy

Corporate Finance and Accounting

Economic financial situation of the company. The cost of capital. Analysis of investment decisions and project financing. Analysis of risk. Financial management. Case Studies.

Marketing Management

Distribution and Multichannel Retailing

Operations and Supply Chain Management

Organization and Human Resources

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