Privacy and E -mail marketing

To provide the knowledge useful in setting up a proper e-mail marketing strategy that is compliant, however, with data protection regulations.

- Key Definitions of Marketing and Data Protection
- Normative reference
- How to combine the need to do marketing and respect for privacy
- Starting point: which e-mail addresses to use
- End point: the recipients of the e-mail marketing campaign
- Privacy compliances to be carried out
- The legal basis under the GDPR
- The main rule: consensus
- The exception to the rule: legitimate interest
- Softspam
- Major risks and penalties
- Final checklist