Marketing Activities Technician

The Marketing Activities Technician translates set business objectives into marketing actions by analyzing the overall scenario of the target market according to product offerings and positioning (whether goods or services).

Its field of activity is business, communication and sales, but because of the transversal nature of this professional figure, it presents good opportunities for transferability from one economic sector to another.

The skills acquired are those of analyzing the target market, configuring a product/service offering, and evaluating the market performance of one's products/services.

Intermediate verifications (in itinere) are planned during the course, following the completion of each training unit, and a summative verification (at the conclusion of the course). The tools provided are at the discretion of the teacher: observation, multiple-choice and/or open-ended verification questionnaires. The assessment of learning provides for the link between the individual paths and the skills standardized in the Directory of Professional Figures of the Region of Puglia, so the final certificate will be a statement of learning. The latter is issued by the Training Body and reports the skills and knowledge acquired through the implementation of the training course and the passing of the verification tests provided by the Body.