Training Course in Social Media Marketing

The social media marketing operator deals with the management of integrated communication on all the different platforms of Web 2.0, according to the communication strategies defined by the social media manager. It responds to the need for companies and professionals to adapt to the evolution of new communication languages dictated by 'digital' to promote their brand and image, manage promotional campaigns for goods and services.

Employment needs and new job positions change according to current economic conditions. In this context, the figure of the IT expert, in addition to being highly coveted and sought-after, adds to its expertise, language communication skills with the aim of promoting business internationalization, fostering its development and increasing the trade balance.

N°	TITLE	HRS
1	Corporate CRM Data analysis, implementation, coordination Exercises in data entry, contact search, report processing, data deletion	30
2	Main software for Web development and authoring Adobe Photoshop 2.0 knowledge of major word and image processing functions Importing and exporting images, editing backgrounds, primary images and secondary images, identifying and editing color tones, inserting text formatting	60
3	Social media marketing and e-commerce Techniques of visual and textual Setting of online campaign in reference to target customer Image selection criteria according to quality and theme in relation to the relevant social channel ( Display ADV, DEM, E- mail marketing) SEM, SEO Simulation of implementation of an online promotional campaign Realization and/or formatting of images and text in relation to the relevant social	40
4	Social media marketing and e-commerce Concept, management, and implementation (pathways to purchase and conversion) Techniques for using major web analytics systems, web advertising, viral marketing, social media campaigns, reporting activities Implementation of purchase and conversion paths (Group exercise) Use of major web analytics systems, web advertising, viral marketing, social network campaigns, reporting activities	70

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Open enrollment

Training course

Social Media Marketing

Corporate CRM

Data analysis, implementation, coordination Exercises in data entry, contact search, report processing, data deletion

Main software for Web development and authoring

Adobe Photoshop 2.0 knowledge of major word and image processing functions Importing and exporting images, editing backgrounds, primary images and secondary images, identifying and editing color tones, inserting text formatting

Social media marketing and e-commerce

Social media marketing and e-commerce

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Improving distance selling

Open enrollment

Key Account Management: selling to strategic customers

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Illustrator basic

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BIM (Building Information Modeling)

Need more information?

Pre-enrollment application

Social Media Marketing

Operation completed!

Data analysis, implementation, coordination

Exercises in data entry, contact search, report processing, data deletion

Adobe Photoshop 2.0 knowledge of major word and image processing functions

Importing and exporting images, editing backgrounds, primary images and secondary images, identifying and editing color tones, inserting text formatting