Content marketing: create successful content for the web

Use the main tools for creating, editing, managing and publishing, both textual and visual Content, such as images and videos.

Introduction to content marketing:
- What is content marketing and what is it for
- How to define our identity to communicate consistently
- Creating attunement between our marketing goals and our customer's real needs
Creating textual content: web writing:
- Elements of style: how to write clearly and concisely
- Using archetypes to adapt writing style to our corporate or professional identity
- Adapt writing to the site and different social media
- Useful web resources for good writing
Creating Visual Content:
- Basic types of Visual Content: photos, quotes, memes, gifs, etc.
- Basic rules and tricks for creating effective images and visual content
- Free web resources and tools for creating and sharing visual content
Other Content to engage users:
- Tools for creating quizzes and questionnaires
- Tools for creating avatars and comics
- Tools for creating video animations and infographics
Content management and publishing techniques and tools :
- Content curation: methodology and tools
- Using RSS Feeds to find Content from others and keep up to date