Visual Merchandising and Window Dressing

- Learn how to set up storefronts that attract customers
- Creating a memorable sales experience
- Develop the ability to arrange merchandise to sell more
- Use their skills to help create effective marketing strategies

- All those who are now approaching this work.
- Operators in the retail sector who want to deepen their expertise

VISUAL MERCHANDISING AREA:
Visual merchandising: not the translation of window dresser
- Marketing oriented: the generations to talk to
- Communication is contact: suggestion, persuasion, and visual languages
Visual merchandising: the store
- Distribution formats and declinations of use: mono-brand, multi-brand, showroom,
department store, mall, corner, shop&shop, flagship store, free standing store, concept store, temporary store, pop up store, guerrilla store, outlet. Hotels, cafes, museums, exhibitions.
- Creating external strategic languages
- The layout: hybrid revolutions where traditional, interactive and digital coexist.
- New sustainable awareness
- New spaces post-Covid
- The rules and strategies for profitability of merchandise & wall layout
- Modeling the interior furnishings of the store. Interactive and multimedia elements. Props & Mannequins
- Stores should not only be for shopping: experiential store
- The importance of the final impression: leave-taking and packaging
Visual merchandising: window dressing technique
- The storefront: not only attraction to invite people in-store. Types
- Set up design: function and choice of elements
- Visual display: balance and psychology of composition. Focal point creation and developments. Technical rules.
- Set up studio: decorations & symbolic reminders
- Multimedia and interactive showcases
- Visual merchandising: display
- Objectives and display languages
- The display levels of the wall
- Display: display criteria, application of rules of different techniques and their strategies
- Creative, minimalist displays
- Digital displays: better evaluations and interactions with products through Qr Codes, Ar, Vr, holograms
SET UP STUDIO AREA:
Materials Technology - the Material Landscape
- Technological basis of materials, distinction of families and classification
- Durable and non-durable materials combined with visual communication and marketing
Material analysis
- Sustainability
- Evaluation of efficiency
- Competitive analysis
- Product evaluation
- Analysis of opportunities
- Material trends
Contemporary Materials Scenario -Materials with your vision in mind
- Innovative materials and cross-sector inspiration
- Scekta of materials
Do revolutionary ideas need revolutionary materials or cheap materials?
- Material procurement
- Materiality
- Material experience
Analysis of materials in conjunction with the project - Project introduction and research
- Coordinated retail image and design concept
- Choice of project to be developed and image search with related materials
- Project execution
Structure of a project and organization - Stages of design, production and research
Outline design
- Joint meeting
- Need and budget verification
- Outline design
Design phase
- 3D three-dimensional verification
- Technical and graphic design
- Study and design facilities and spaces
Organizational Phase
- Inspection and survey
- Verification of certifications and regulations
- Support services management
Production
- Realization
- Assembly and Disassembly
- Transportation
Post Production
- Technical support exhibition venue
- Multimedia study and realization
- Storage and maintenance
Exercises
- Simulation and practical industry exercises