Open enrollment

Sport Management

A.A.: 2023/2024
Modules: 4
Duration: 40 hrs
Delivery: Hybrid
Registration Fee: € 1500 (excluding VAT)
Delivered in
Italian
Presentation

The Master's program offers theoretical and practical preparation, enabling specialization in the field of Sport Management. The courses are geared to ensure an immediately professionalizing training in order to achieve an excellent professional qualification in line with the standards required in the labor market today. Professional and amateur sports clubs, facility and event management companies now and increasingly require highly qualified personnel who have developed strong managerial skills.

The Master's program is structured in. 4 modules, with final project work for the achievement of thecertificate of attendance. For each module there is a testimony from the sports world. The total 40 hours of instruction will be spread over 6 days:

  • 2 days in Asynchronous FAD (16 hours)
  • 3 in-person days (24 hours)
  • 1 day of Project Work (in-person)

The Master's program aims to provide the key knowledge and management and operational tools essential to respond competitively and innovatively to the continuous growth and evolution of the sports sector. You will become a manager capable of operating within the sports sector with vision, creativity, leadership, and management and economic skills in both private and public sectors.

Professionals working in the world of Sports, Athletes and former athletes (professional or amateur) who would like to pursue a managerial career after the competitive one.

High school diploma or placement test.

Sports Associations and Societies, sports marketing agencies, tourism and sports event organization.

N° TITLE HRS ECTS
1

Fundamentals of Sport Management

  • Legal Form and Sports Corporate Governance.
  • The role of institutions and sports associations.
  • Local governments and sports.

2

Brand and sports marketing strategies

  • Marketing in sports.
  • Brand equity strategy of sports organizations.
  • Area marketing. Communication and social media marketing.

3

Sponsorship, licensing, merchandising and sports revenue

  • Merchandising.
  • Structure and negotiation of licensing agreements.
  • Business partnerships and innovative models.

4

Financial statements of sports clubs and economic and fiscal controls

  • Analysis and Budgeting of Sports Companies.
  • Economic and financial controls.

Final Project Work

Master's degree in collaboration with
growth spiral consulting

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Master Executive

Sport Management

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